"Only 10 business editors in the country can do what Mickey Butts does with the written word."
Suzy Welch, coauthor, with Jack Welch, of the international bestseller Winning, and former editor-in-chief of Harvard Business Review


Welcome to my Web site. I'm a San Francisco Bay Area-based business editor, writer, and content strategist who helps leading thinkers and organizations bring out the best in their ideas.

I currently lead a content marketing agency that advises leading companies on content strategy and offers a network of leading business writers, editors, designers, and developers who specialize in creating top-tier thought-leadership content that engages audiences in the following formats:
  • Data Visualization. Infographic and interactive content that commands attention.
  • Writing and Editing. Articles, reports, books, blog posts, and other written content that elevates ideas.
  • Multimedia. Experiential content like motion graphics, videos, and quizzes that deepen understanding.

Before starting my own agency, I was a deputy editor at Boston Consulting Group, a top-tier management consulting firm where I scaled up and coached a network of 28 thought-leadership business writers, managed the development of innovative interactive and infographic data visualizations, and led the development of editorial best practices. As a senior writer at BCG, I collaborated with senior partners and consultants to develop pioneering thought-leadership content about technology, big data, digital transformation, marketing, pricing, and education.

In my career, I have helped a wide range of leading management consulting, publishing, educational, and nonprofit clients develop content and digital strategies and to edit, write, and create books, articles, case studies, white papers, courseware and curriculum, business and strategic plans, and data visualizations with wide appeal. I've ghostwritten articles that have appeared in Harvard Business Review, McKinsey Quarterly, BCG Perspectives, The Financial Times, Strategy+Business, Economist Intelligence Unit, Forbes.com, Fortune.com, and the San Francisco Chronicle. I've ghostwritten and edited books published by Random House, Harvard Business Press, St. Martin's Press, and Jossey-Bass. A book I edited, Forces for Good: The Six Practices of High-Impact Nonprofits, was named one of the The Economist's best business books of the year. To read more about my corporate and social impact work, see the ghostwriting & corporate writing and clients & testimonials areas of the site. And to see the books I've edited, go to the editing section.

My own writing and reporting have appeared in such publications as Salon, The Nation, Food & Wine, The Industry Standard, Wired, The Financial Times, The Economist, Portfolio.com, Business 2.0, Parenting, Sunset, San Francisco Magazine, Via,
and The San Francisco Chronicle. To see samples of my journalism work, see the writing & journalism area of this site.

I was formerly a part of the launch team and executive editor of The Industry Standard magazine and assistant managing editor for new media at Time Inc.'s Parenting magazine. I have also edited a variety of other online and print publications. To read more about my background and view my resume, see my bio. And see the editing section for examples of magazine articles I've produced. To check out my online work, including the short-lived online wine newsletter Route du Vin and long-lost sites I built in the early days of the Web, go to the online work area of my site.

Please contact me to explore how I might help advise in the development of business- and technology-related content, data visualizations, and content and digital strategy. Thanks for visiting.


>>>NEW AND NOTABLE<<<

Interactive and Infographic Data Visualizations

innovation
"The Most Innovative Companies: An Interactive Guide," bcg.com, March 2019



qubits
"The Qubits Are Coming," bcg.com, June 2018



mythreality
"Myth vs. Reality in Artificial Intelligence," bcg.com, November 2018



digital consumer
"Meet the New Digital Consumer," bcg.com, September 2018



massaffluent
"Southeast Asia's Mass Affluent Are the Next Megamarket," bcg.com, March 2019



"Bridging the Trust Gap: Data Misuse and Stewardship by the Numbers" bcg.com, October 2016

"SEDA 2018: An Interactive Guide," bcg.com, July 2018

"The 2018 Value Creators Rankings: 20th Anniversary Edition," bcg.com, July 2018

"The World of Luxury Shopping Will Soon Look Very Different" bcg.com, April 2017

"An Interactive Guide to Global Payments," bcg.com, January, 2019

"What's Powering Local Dynamos," bcg.com, October 2018

"Why Is One-Third of the World's Food Being Lost or Wasted?" bcg.com, September 2018

"The Competitive Advantage of Digital Champions," bcg.com, July 2018

"Digital Global Challengers Are Leapfrogging Competitors," bcg.com, May 2018

"What's Holding Back Artificial Intelligence," bcg.com, November 2017

"What Digital Champions Do Differently" bcg.com, July 2017

"The Disconnect on Diversity," bcg.com, April 2019

"Robotics Markets Are Growing Even Faster Than Expected," bcg.com, June 2017

"Digital Government Services by the Numbers" bcg.com, April 2017